Job Description
DESCRIPTION
Amazon Music reimagines music listening by enabling customers to unlock millions of songs and thousands of curated playlists and stations with their voice. Amazon Music provides unlimited access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of 2 million songs at no additional cost to their membership. Listeners can also enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 75 million songs and the latest new releases. Amazon Music Unlimited customers also now have access to the highest-quality listening experience available, with more than 75 million songs available in High Definition (HD), more than 7 million songs in Ultra HD, and a growing catalog of spatial audio. Customers also have free access to an ad-supported selection of top playlists and stations on Amazon Music. All Amazon Music tiers now offer a wide selection of podcasts at no additional cost, and live streaming in partnership with Twitch. Engaging with music and culture has never been more natural, simple, and fun. For more information, visit amazonmusic.com or download the Amazon Music app.
We are hiring for an experienced Paid Search (SEM) Marketing Manager to join our Amazon Music Paid Search team and help driving worldwide customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business - including manual campaign execution, testing, and developing scalable processes. This marketing manager should be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize SEM. This person will build highly impactful acquisition campaigns and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.
Key job responsibilities
• Manage Paid Search campaign execution for Amazon Music across multiple worldwide markets.
• Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
• Launch new campaigns to support new product features (e.g. Podcast, Audiobooks …etc)
• Develop the strategy for channel growth in emerging markets.
• Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.
• Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime and Amazon Music Free.
• Partner with strategic cross-functional teams to support GTM plans for upcoming product launches
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience using data and metrics to measure impact and determine improvements
- Experience using Microsoft Excel to manipulate and analyze data
- 4+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns with an international scope, including ad copy testing experience.
- 2+ years creating ROI-based investment frameworks and managing multi-million dollar (>$10MM annual) paid media budgets.
- Demonstrated understanding and experience with Paid Search (SEM) mechanics and most common search engine advertising platforms (Google, Bing, Yahoo).
- 3+ years’ experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Skai, Marin Software, QuanticMind, Search Ads 360
- 3+ years’ experience building, executing and scaling marketing programs from concept to completion.
- 2 + years’ experience with modern BI tools like Tableau, Google Analytics, Adobe Analytics or Amazon Quick Sight
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Job Tags
Full time, Internship, Local area, Worldwide,