Job Description

Job Description

Job Description

Title: Email Marketing Specialist
Location: Remote (US-based preferred)

ABOUT THE PROJECT:

Duration: Ongoing (project-based)
Start Date: ASAP

This is a project-based position with potential for growth. We're looking for someone to do an overhaul of our current email marketing activities on MailChimp, oversee fixes, improvements, and growth.

Our ideal candidate is creative, proactive, organized, a strong communicator, and knowledgeable about email marketing best practices, helping us to prioritize and operationalize improvements.

What needs to be done:

• Audit and update existing email campaigns and templates to align with best practices in deliverability, engagement, and design
• Set up or refine email automations in Mailchimp to ensure timely and relevant communication throughout the user journey
• Review current audience segments and make recommendations for improvements based on behavior, lifecycle stage, campaign goals, and best practices
• Establish performance tracking systems to measure campaign success and enable data-driven iteration
• Work in collaboration with the copy, design, engineering, and product teams to prioritize and implement recommendations

• 2+ years of email marketing experience with strong understanding of email marketing best practices to help identify and develop email system-related improvements and efficiencies
• 3+ years working in MailChimp or similar email marketing platforms, building emails, templates, dynamic fields, and automated journeys - Required
• Ideally you can assist with design and copy as needed in addition to guiding strategy and technical implementation
• Preferred: Experience with Salesforce Marketing Cloud
• Proficient with HTML/CSS, email QA, audience segmentation, list management, and email deliverability
• Experience planning, executing, and analyzing A/B and multivariate testing

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